Let’s hear it for a fresh new brand

To completely understandAndrew’s vision, we began by outlining a brand positioning statement – whatHear In Karingal should be known for and why it exists. This allowed the logodesign to be developed from a place of clarity and purpose. The logo isgrounded and simple: combining the visual cue of an ear with a clearrepresentation of Australia, it tells potential customers that Hear In Karingalis for all Aussies.

With an establishedbrand identity, we started designing the launch collateral – business cards,appointment cards, GP referral pad, email signatures, social media images, letterheadand clinic signage. The ‘wavelength’ brand element is carried through allcollateral pieces for continuity. It’s made up of blues and greens to give theimpression of calmness and reliability, while the burnt sunset colour addscontrast, inspired by the Australian outback.

To complete the HearIn Karingal brand, we took it online with a custom-built website. The websitehad to do three things – demonstrate Hear In Karingal’s positioning, communicatethe services available and allow users to book with ease. With a strategic sitemapand thorough wireframes, we ticked all those boxes and more, developing awebsite that is quintessentially Hear In Karingal.