Rebuilding a brand.
After working with PIER to gain a deeper understanding of its market position, Baxter Projects (Baxter) wanted to renovate its brand to maximise appeal. A brand refresh was required to ensure the logo and collateral represented Baxter’s values and market position as a high-end commercial fit-out and refurbishment firm.
The logo refresh was an evolution of Baxter’s already established brand, creating a contemporary and fresh iteration of the previous logo. Maintaining a text-based logo helped retain existing brand recognition while applying a sophisticated typeface with a deeper, darker colour palette added to Baxter’s appeal as a luxurious brand. The letter ‘X’ has been tipped on its side to add dimension and depth to the logo and represents the key fundamentals of a build; the framework and structure.
What we did
To take the refurbished brand online, PIER designed and developed a custom website that encompasses all Baxter stands for: quality and excellence. The website effectively conveys Baxter’s bespoke construction approach to an online audience.
To ensure the new brand identity was carried through all streams of activity, PIER developed email signatures, business cards, a letterhead document, a business capability statement and project case studies. With a professional suite of marketing collateral, Baxter bolstered its market position with memorable brand touch points.
“PIER redeveloped and modernised the look and feel of Baxter Projects and I am delighted with the results; professional and high-end and perfectly reflects the business.”– Steve Baxter, Director at Baxter Projects