Construction marketing agency for civil contractors and commercial builders
PIER is a construction marketing agency for civil contractors, commercial builders and fit-out firms. Most construction work is won through tenders, relationships and reputation, so our marketing is built to support them: positioning, capability statements, project case studies, websites and campaigns aimed at clients, consultants and procurement teams. Clients include Hiway, Baxter Projects and Mick Pritchard.
Marketing for construction companies
Positioning for tenders and shortlists
Procurement panels compare firms side by side. For Hiway, whose operations span roads, rail, airports, ports and mining, we built a marketing strategy that aligned language and tone across stakeholder groups and put sustainability, cost-effectiveness and resilience up front.
Capability statements and project case studies
A capability statement is often the first document a client or head contractor reads. For Baxter Projects, a commercial fit-out and refurbishment firm, we produced a capability statement, project case studies and a full suite of collateral to match its refreshed brand.
Reaching decision-makers directly
Construction and infrastructure buyers hold specific job titles. For Municipal Works Australia's national conference, we used LinkedIn InMail to reach people by industry and role, against a campaign objective of 200 ticket sales.
Want your capability to show on paper?
Let's talk
How construction marketing works with PIER
Your reputation already wins work. Our job is to make it visible to the people who haven't worked with you yet, and to give your business development team better material to take into meetings.
Find what sets you apart
For Mick Pritchard, which builds high-end homes and commercial properties on the Mornington Peninsula, we started with a marketing strategy to identify the selling proposition that separates it from other builders.
Build the sales toolkit
Capability statements, project sheets, site signage and digital resources, produced in one consistent brand so every document your team submits supports the bid.
Get found by clients and consultants
A website with project evidence, structured for search engines and AI search, gives developers, councils and head contractors a clear account of what you build when they look you up. See how this fits our wider B2B marketing approach.
Frequently asked questions
Find answers to the top questions we hear most often.
A construction marketing agency helps builders and contractors win more of the right work. For commercial builders and civil contractors, that means positioning, capability statements, project case studies, tender support material, websites and targeted campaigns aimed at clients, consultants and procurement teams.
Yes, because a tender is judged partly on how clearly you present your capability and evidence. Strong capability statements, case studies and a credible website support the bid, and help you get onto shortlists in the first place.
A capability statement should cover your legal entity and ABN, services, current certifications and accreditations with expiry dates checked, key personnel, safety and quality systems, and project references with the client's permission confirmed. Procurement teams verify these details, so they need to be accurate and current.
Yes, our civil infrastructure work includes marketing strategy, messaging and sales collateral for Hiway, which has more than 250 team members across Australia and New Zealand and works across roads, rail, airports, ports and mining.
Our focus is commercial building, fit-out and civil construction. We have also worked with builders whose portfolios include high-end homes, such as Mick Pritchard and Hem Build & Design, mostly on brand strategy, identity and websites.
We agree the measures at the start, usually shortlist invitations, qualified enquiries and pipeline value. Website traffic and rankings are tracked as supporting detail.