Plunging into new opportunities.

Peninsula Hot Springs wanted to increase visitation across typically quieter evenings and midweek to relieve busy weekend numbers. To do this effectivity, we had to understand what influenced local bathers to pack their togs and plunge into the pools.

We got up close and personal, conducting face to face interviews to understand what real benefit past visitors got from a trip to the springs and what price they were willing to pay for it. From this understanding, we crafted an online survey that went out to a wider audience. And we threw in a little incentive of bathing passes to ensure we received a meaningful data sample.