Keeping up with the Procters
Procter Family Investments is more than a family office,
it's a living, breathing legacy. Built on a history of entrepreneurial success, PFI has set its sights on creating future certainty for emerging ventures, particularly those led by passionate founders. With a clear purpose rooted in long-term growth, they’re not just investing money; they’re investing experience. PIER helped crystallise this mission, guiding PFI through a comprehensive brand strategy, identity creation and website development to match.
When Chris Procter came to us, he wasn’t just looking for a typical investment firm makeover. He wanted something that reflected the personal nature of his journey, a legacy built on determination and dedication. Chris’s move from founder to investor needed a brand that spoke with authority and warmth, showcasing his experience while positioning PFI as a forward-thinking investment partner.
We began with deep discovery sessions to uncover the heart of Procter Family Investments: a family-led business with a disciplined, diversified portfolio spanning disruptive technology, growth opportunities and steadier long-view investments. What sets Procter Family Investments apart is not just the capital they bring to the table, but the wisdom and mentorship shaped by hands-on experience. Unlike larger corporate investors, PFI’s edge comes from its ability to understand the real pressures founders face, offering not just funding but guidance.
From there, we crafted a brand strategy and identity reflecting PFI’s personality. We positioned them as guardians of future growth, bridging the gap between ambitious founders and long-term success. Our design drew from this philosophy, balancing bold vision with grounded, human connection. The next step was the website, a space where these ideas could come to life. We built a simple yet elegant platform that conveyed PFI’s principles and reinforced a calm, credible presence. The website became a cornerstone of the brand, sharpening their story and strengthening their standing in a competitive investment landscape.
From there, we crafted a brand strategy and identity reflecting PFI’s personality. We positioned them as guardians of future growth, bridging the gap between ambitious founders and long-term success. Our design drew from this philosophy, balancing bold vision with grounded, human connection. The next step was the website, a space where these ideas could come to life. We built a simple yet elegant platform that conveyed PFI’s principles and reinforced a calm, credible presence. The website became a cornerstone of the brand, sharpening their story and strengthening their standing in a competitive investment landscape.
The outcome
The result is a clear and compelling platform to grow from, with messaging that feels true to the Procter name and a cohesive brand system across every touchpoint. Core assets and essentials, including refined stationery, now deliver a polished, premium finish. The new presence helps PFI articulate its offer with precision, attract the right opportunities and build trust from the first interaction. The site gives prospective partners confidence fast and supports the kind of relationships Procter Family Investments is built for, and with PIER’s guidance, they’re building a legacy that’s here to stay.
The outcome
The result is a clear and compelling platform to grow from, with messaging that feels true to the Procter name and a cohesive brand system across every touchpoint. Core assets and essentials, including refined stationery, now deliver a polished, premium finish. The new presence helps PFI articulate its offer with precision, attract the right opportunities and build trust from the first interaction. The site gives prospective partners confidence fast and supports the kind of relationships Procter Family Investments is built for, and with PIER’s guidance, they’re building a legacy that’s here to stay.
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