Finding Rebel Donuts’ gooey centre.
Rebel Donuts (Rebel) is no ordinary donut shop – it’s boundary-pushing, wild and, as the name suggests, rebellious. With four locations across eastern Australia, this growing business needed a brand that matched its unruly personality and could easily be applied both on and offline. With donuts as our fuel, we were ready to go.
What we did
Digital artwork design
Although the Rebel brand was already in existence, it lacked defined branding guidelines — which made application tricky and often inconsistent. We cleaned this up by creating an in-depth document, the Rebel brand code, including logos, colours, fonts, patterns, photography and guidance on brand application. We also added variations to the brand pattern and elements to allow Rebel’s character to truly shine.
With set guidelines in place, we confidently built out the brand across in-store posters, promotional flyers, electronic direct mail (eDM) design, social media tiles and social media advertising animation.